Sustainable and fair underwear was certainly not the first thing we had in fair fashion in our wardrobe. And that, although it is the garment that has the most body contact with our skin. Since we need new underwear ourselves soon, we have looked around a bit and picked out 17 labels for fair underwear.
Fair Fashion Underwear
Comazo is a German-based company in Albstadt-Tailfingen / Baden-Württemberg and offers a wide selection of underwear for women, men and children. The bases carry various certificates such as OEKO-TEX® Standard 100 or also share the GOTS and Fairtrade seal. In front of the camera are no famous models, but only the employees of Comazo. Sympathetic!
Maathai Organic (Columbia)
The Colombian label Maathai Organic uses 100% organic cotton, recycles cut waste, eliminates unnecessary energy consumption and produces all parts in Colombia. The beautiful, simple parts are available on the AvocadoStore for us in Germany.
LIVING CRAFTS (Germany)
For LIVING CRAFTS, sustainability is not a trend or fashion concept, but a natural matter of course for more than 30 years. LIVING CRAFTS respects environmentally friendly, non-toxic colors in its ecological underwear, which has been produced under fair conditions. Likewise, the label relies on longevity and no short-term trends. No matter if man, woman, child or baby: LIVING CRAFTS has something for everyone.
Nette Rose (South Africa)
Cute Rose stands for sexy intimates that can be seen. The delicate underwear is produced in a limited edition in a studio in Cape Town. Her mantra is: She is a wild one. With a gentle soul. Who sways to her own rhythm and dresses for herself. The underwear is also available on the AvocadoStore.
The German label Anekdot designs and manages all collections individually in Berlin. The interesting thing is that Anekdot uses blends or over-produced fabrics from the fashion industry for their products. This makes it possible to view anecdote as an Upcycling Label. Since these materials are not mass-produced, the products of Anekdot are offered in limited quantities.
Organic Basics (Denmark)
The Danish label Organic Basics was founded in 2015 and stands for sustainable and fair underwear that hates overpriced and big brand logos as well as the bad working conditions of these brands. Organic Basics focuses on high quality, timeless design and eco-friendly products that prove that sustainability can look pretty cool. The label produces underwear for women and men.
The fashion industry is a dirty bastard. We don’t like it that way. We believe in setting higher standards when it comes to sustainable production.
The name of the sustainable and fair underwear label AIKYOU is inspired by a Japanese women’s name and means love, love and respect. Behind these three terms is the underwear label and focuses on smaller breasts. For AIKYOU it is important that even women with smaller breasts feel comfortable without underwire, padding and push-ups.
Sustainable, sexy and vegan underwear is available from WORON, a label from Denmark founded by sisters Arina and Anya Woron. Their goal is to create lingerie that you do not want to take off voluntarily. Their products are made of GOTS certified fabrics and have a timeless design.
Essentials for Zula (Thailand/Austria)
The Essentials for Zola label makes each product when ordered only to avoid excess waste. The production takes place in Thailand. The fabrics are locally woven and dyed, then they are sewn to the garments. Since the production is based on order, one should consider a week for the production.
VATTER‘s underwear is based on extraordinary designs made from the finest organic cotton. The label proves that the terms bio and sexy do not have to be a contradiction. All products are made of GOTS-certified materials and also support changing environmental and social projects with part of their revenues. At VATTER, there are fair underwear for women, men and babies.
Since its founding in 2010, the Danish label Underprotection has pursued the mission of showing that fair fashion made of sustainable fabrics should not be less fashionable. Each year, the label designs two collections instead of following the fast-paced trends.
Frija Omina (Germany)
The fair fashion label Frija Omina produces her sustainable underwear in short runs in Berlin. In order to keep the ecological footprint as low as possible, production takes place in Germany. In addition, the factory uses only green electricity and processes the blends of the materials as filling material for cushions. The garments of Frija Omina are available through their Etsy-Shop .
Erlich Textil (Germany)
Erlich Textil provides basics with fair production conditions. The use of natural and sustainable textiles with a timeless design is a matter of course for the label. The label offers underwear, loungewear and, most recently, even socks and tights. Men and women find what they are looking for in the online-shop.
Naja (Los Angeles, U.S.)
Naja a underwear label that was created for intelligent, witty, courageous and sexy women. The label employs under fair working conditions housewives as well as single mothers exclusively. Also, the costs of textbooks, uniforms and school meals are taken over by the children of the seamstresses.
Tizz & Tonic (Germany)
Tizz & Tonic is a young underwear label that focuses on eco-conscious underwear. The vast majority of garments are certified organic cotton. Sewn in a studio in Bremen. Over Bralettes and Undies there are still comfortable loungewear. The sweet colors and motifs of Tizz & Tonic give a lot of good mood.
Mighty Good Undies (Australia)
Mighty Good Undies focuses on fair production. The label believes in a world that shows the highest respect for humans and planets. That’s why Mighty Good Undies works exclusively with fair factories using the finest organic cotton. In addition, the label tries to work CO2-neutral. At Mighty Good Undies there are fair underwear for women and men.
The Nude Label (Spain)
Minimalism at its best is presented by the Spanish label The Nude Label. The label was founded on the need for appealing yet comfortable underwear. By using soft materials, the woman should get the feeling of a second skin. Meanwhile, there are also boxer shorts for men. The production takes place in a family factory in Spain. There, too, all the clothes are designed.